Work Experience
Creative Director
UPSELLIT
2016 - 2022
- Secured $1.5 million deal with key US account that relied on design mockup, bespoke presentation, and branded deck to convey scope of services.
- Directly manage 6 graphic designers responsible for all in-house and agency-related design work commissioned by a book of 500 clients.
- Conceptualize and created 4 new product offerings and e-commerce engagement vehicles that resulted in over $2 million in gross annual revenue.
- Earned ‘Employee of the Year’ for exemplary work and initiative across scope of projects and business ventures.
- Manage and routinely update UI / UX of all company owned domains, including both US and UK properties, to reflect rotation of new technologies, and identity.
- Ideate and execute full design for backend reporting dashboard so stakeholders and clients can reference real-time data .
- Collaborate with internal sales and customer success teams to understand needs and execute design solutions that would help maximize ROI.
- Ideate and build a site uniquely created to show how products engage and bridge the gap between sales conversations and customer understanding of products.
- Design, finalized, and commission all printed and traditional marketing materials for tradeshows, workshops, and networking events.
Senior Designer
ARMOR ACTIVE
2014 - 2016
- Managed and executed all printed marketing material for business needs.
- Effectively managed a yearly budget of $500k across all marketing channel needs.
- Managed the portfolio of company assets including, but not limited to, websites, product photography, product catalogs, and archives.
- Worked with the product development team to bring new flagship products to market while maintaining seamless branded experiences in unique ways.
Senior Designer
UTAH SEO PROS
2012 - 2014
- Designed, pitched, and executed site designs for clients crafted to perfect their SEO strategy and frame new indexing hierarchy across search engines.
- Optimized client sites to address any UI / UX issues that could cause friction to form fills, conversions, or lead generation.
- Executed new designs on routine bases for paid media campaigns, including retargeting, display, and social.
- Oversaw the creation and design of all internal sales enablement material so teams could effectively bring on how books of business and clientele.
- Became adwords certified for the purposes of expertly carrying out the business needs for clients.
Graphic Designer
SLUG MAGAZINE
2007 - 2014
- Collaborated with the events team to plan quarterly events as business needed.
- Served as the in-house lead on photography and videography across the scope of sporting & lifestyle events, including but limited to music festivals, snowboarding competitions, and local events.
- Assisted with the layouts of print materials and organized the structure of printed content to improve flow of magazine and guide user from page to page.